Friday, January 9, 2009

RSS Can Improve Your Search Popularity

Think about your website's content - what is the primary goal of your online presence? Do you intend to sell products or services, maintain a database of information for general consumption, or simply use your site as an interactive billboard for an offline business? However you design your site, and regardless of the information available, it is important to consider syndicating your content to reach a wider audience. The simple addition of RSS to your website opens new doors into optimization and search popularity, for a steady feed of news, product information, and editorials can attract the traffic you need to stay on top of relevant search.

Applying RSS capability to your online presence offers a number of benefits important to the exposure of your brand. If you maintain profiles at social networks like Facebook and Twitter, you can import RSS into your accounts so that every time your feed is updated, the information is also sent to your social profiles. Already you have tripled your productivity! What's more, if you use a service like Feedburner for your RSS feed, you can enhance your content by including data from social accounts like Flickr or del.icio.us so readers can see more of what you have to offer.

If you offer a niche product or service - be it books or CDs, tax and financial consulting, or localized information - you can set your feed apart and offer readers the refined content they want. Most readers who take advantage of RSS in online readers subscribe to feeds that most interest them. Sports and news headlines, job listings, and shop sales are popular feeds one might find plugged into somebody's Yahoo start page, but as you refine your content to the relevant search terms you want, you may find web traffic will increase through the information you syndicate. Offer a point of sale or a discount to readers to entice click-throughs to specific landing pages on your site.

What is the best way to implement RSS? If you attach a weblog platform to your site, like Blogger or Wordpress, the RSS capability is built-in. All you need to do is post regularly and make sure the feed is available for RSS-friendly search engines to crawl. Attach a link to your feed in a prominent spot on your website and encourage subscriptions. Once you begin to build an audience, you can apply the feed to your active social networks and attract more attention from readers who might not otherwise visit your site.

For marketing and networking, RSS is a handy tool for promoting your website. Take advantage of its versatility as you syndicate your content and multiply visitors to your site.

Kathryn A. Lively is a freelance writer specializing in search engine optimization and social media optimization.

Can You Be One of the Best RSS Feeds All Over the Internet?

If you're always online and making money off it, you're probably doing it blogging. Everyone who is into the Internet business (whether as an affiliate marketer, web designer, a freelance writer, or an online business owner) knows and understands the value of web content. While design may capture the interest of a first-time visitor, it is content - not impressive graphics or layout - that keeps the interest alive. And why not? It was content that brought them to your spot in the Internet in the first place! This makes it important for you to find the best RSS feeds everywhere. After all, in today's Internet world of frequently-updated content, you want your website to be among the most-sought after and the best RSS feed.

Why, you ask? What's the purpose of getting good RSS feed? One word: traffic. Traffic is the currency of the Internet economy. You want heavy traffic, meaning, thousands perhaps even millions of visitors to your website. The more visitors you have, the more potential subscribers you get, the wider the target you can market to. Whether you're an affiliate marketer or you are marketing your own product or service, you want to be visible to as many people as possible. Therefore, you want your site and content to be listed in many directories and search engines. Not only that, you want to entice users to click on links that bring them to your website.

The good news is that when you have relevant content, one phase of the project is already done. What you just need is more exposure, more visibility. RSS Feed Submit does the tedious task of content submissions for you. With one click of a button, your blog can become one of the best RSS feeds on the planet. All you have to do is submit it to more than 50 online directories and search engines. Sounds simple? It is. But it's extremely effective, too, thus giving further credence to the idea that the best things in life are often the simplest, if not the ones that come for free.

Jim Blass is an Internet marketer and director of popular blog IMGuruMan.Com. He provides honest information and advice on things that cover website content developmentand much more. Check out his blog for more info!