What is RSS?
RSS stands for "Rich Site Summary or Really Simple Syndication. It goes like this. RSS brings dynamic web feeds directly to your screen such as blog entries, news headlines, audio and video in a standardized format. This simple method allows you to subscribe to feed and automatically pull down the syndicated information towards you. On the flip side, it also allows your audience to subscribe to your In short RSS is the magnet that attracts a constant flow of specific information in written, audio or video form to everyone who wants to receive the content. RSS is the core of the Web 2.0 revolution.
How is RSS important to e-business owners-promoters?
By the beginning of 2010 the era of the Social Media has flourished to full bloom. Millions of people young, middle age and even seniors communicate via Twitter and several other well known public channels. In the past e-entrepreneurs' efforts concentrated in pulling traffic to their websites. They used to spend money on direct mail, radio and TV advertisement exclusively. Now the RSS technology enables them to send the information to crowds around the world. When people place the RSS feed on their pages they actually start pulling the content the publisher creates every day or every week. Usually the public consumes the content with some degree of interest because they requested it in the first place. In turn readers convert into traffic and consequently the sales volume picks up many times at a fast pace.
So, your first step should be to start consuming RSS feeds using Google.com/reader. Google Reader helps you to stay up to date constantly checking your favorite news sites and blogs for the new content coming out. Google Reader is totally free and works in most modern browsers. Your second step should be to make sure your content is available via RSS by making sure your blogs, articles, and video are embedded on RSS.
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