By Sean R Mize
RSS stands for Rich Site Summary or RDF Site Summary. If that sounds too technical for you, think of RSS as just Really Simple Syndication. And it is indeed quite simple. The principle behind RSS is to syndicate or group together links of specific interest in one page, which acts as a repository of URLs.
RSS has a lot of benefits, and here are some fast RSS facts to illustrate that point:
1. RSS helps in increasing your site’s link popularity. As long as your RSS feeds are updated on a regular basis, search engines will be able to frequently index your pages. The result is that your site will have more prominence in search engine rankings.
2. RSS is an advertising tool. With RSS, you can make real-time advertising work on your favor. Because RSS feeds automatically appear in pages linked to them, people who want the freshest news and announcements will be the ones who are vigilant in checking updates. If you’re the first among your competitors to offer a good deal, interested customers will notice it, and they will be likely to avail of your offers.
3. RSS provides an effective way to distribute press releases. Because of the nature of RSS, wherein information is shared through feeds, you only need to make one posting of your press releases and have them automatically uploaded and displayed in real-time.
4. RSS makes sure your site reaches the people who will be interested in it. RSS gives people an option to customize their own sites to be filled with content they’re interested in, so if a person sets his site to receive RSS feeds from your site, then he is indeed an interested customer. This is a form of targeted marketing that results in quality traffic.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘ Download it free here: Secrets of Article Promotion Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks. Article Source: http://EzineArticles.com/?expert=Sean_R_Mize |
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